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When you decide to sell your company, one of the first things you will want to do is work with your M&A advisor or investment banker to begin researching and building a buyer list — a list of corporations, investment firms, and individuals to approach during the M&A sale process.

Potential buyers fall into two primary categories: strategic and financial buyers. 


In this ebook, we’ll define each type and cover topics like: 

  • 5 major differences between strategic and financial buyers
  • How to decide which type to include on your buyer list
  • How to connect with the right strategic acquirer

The Seller's Guide to Strategic vs. Financial Buyers